Twisty Hollow

ROLE: Creative Direction, Animation, UX, Design, Narrative Development

"A self-appointed mayor is spinning the town of Twisty Hollow out of order with nonsensical rulings. His cryptic instructions range from the culinary – bacon is frowned upon – to the absurd (fashion tips for ghosts!?)."

Featured app is the U.S. on iOS, Android and Amazon. Featured in Starbucks and Humble Bundle. Winner of the Golden Pocket Gamer Award. 1.5 million downloads. I am pretty proud of this game, especially when you know some of the back story!

This game mechanic had shown a lot of promise in all of the play testing we had done. It lingered as a project for a while, as we struggled to find the correct monetization strategy for it. When it was shown to our apple rep we got a pretty resounding "meh". I was then handed the project and told that I had to reinvent the game and make something that would get featured on the front page of the app store and I had 3 months to do it.

I had to start from scratch and make a game that would get a prominent featuring in three months that Apple already didn't like. It was pretty daunting, but luckily I had an amazing team and a great, innovative mechanic. We wound up making something that I think is pretty great that succeeded on everything we set out to do. I hope you think so too!